You know, I don’t know why kids magic shows get such a bad rap from a lot of magicians. It seems that nobody wants to do them! Why? If you want to be able to work within your local area and not have to travel but you still want to make more money than a restaurant gig, then you need to do kids shows. Kids shows provide me with a consistent income year in and year out. The beauty is that usually, once you have performed for a kids party, you will be invited back the following year for another show (considering that your act was worth it).
In addition to the repeat bookings and consistent income, kids shows virtually market themselves after you’ve done a few of them. You are not only performing, but you are also marketing yourself to other potential clients that may be watching your show. Normally after a kids birthday party I will hand out 10-20 business cards to inquiring parents. Nothing beats this kind of advertising.
There is one key secret that I will share with you on working the kids show market. Develop a show just for children. Kids and parents will both know when a magic show has been developed from the ground up just for the little ones and both the parents and the kids will appreciate it. Don’t go to the kids party and perform a “G – Rated” version of your adult show. Go out and buy material just for the kids. Spend time researching and studying the psychology of performing for kids. Two of the greatest investments I ever made in my kids show was Silly Billy’s book “Seriously Silly” and “How to Become Your Areas Top Children’s Entertainer“. One last secret that I will share with you is to make sure you don’t undersell your services. You are offering a unique experience and have spent time and money developing it. You shouldn’t undercharge your clients for it.
